CREATIVE DIRECTION & BRAND CONSULTANCY
NIKE ACG X DAZED: ELEMENTARY
Climbing as a spiritual endeavour... nature as a humbling & empowering force. Post lockdown climbing was on the rise, so we paid homage through a short film and branded entertainment first for Nike & Dazed. Led from concept to execution, resulting in a poetic and visceral portrait of Olympic British climber Eugenie Lee, directed by visionary Felix Brady. The film won 3 Gold British Arrow Awards.
Role: Creative Lead from brief to execution, with oversight from CD. Team: Director Felix Brady, Photographer Jack Orton, DOP Konrad Losch, Stylist Rhiannon Isabel, Exec Producer Hannah Belil, Producers Shea Coleman, Romy Jo.