CREATIVE DIRECTION & BRAND CONSULTANCY
VANMOOF X DAZED: MAKE TRACKS
The brief? Make sustainable travel relevent for Gen Z.
The response: A talent-driven narrative that positions cycling as a catalyst for creativity (and change) through a playful & personality driven take on a “diary” format, with artist Olivia Dean. A video-led story with supported additional social content. Full editorial here
Role: Creative Direction from brief to execution. Team: Director & Photographer Francis Plummer, DOP Sirus Gahan, Stylist Molly Dilkes, Producer Amy Patterson, Hair Shamara Roper, MU Celia Burton.