LILAH FRANCIS

CREATIVE DIRECTION & BRAND CONSULTANCY



















IKEA X DAZED: CATALOGUE!!!

A dream project with the most famous furniture brand in the world. 
The brief? Create a special project for the Ikea Salone de Mobile activation in Milan. The solution? Relaunch the Ikea furniture catalogue as a magazine documenting how young people live today. 

Like Ikea furniture, CATALOGUE!!! could be taken apart, making a series of posters for people’s homes, and we commissioned a breadth of stories, highlights below:

Role: Art Director working closely with Jefferson Hack & Marcus Engmann as CDs. For Catalogue!!! I led concept and execution working closely on all image commissions, layouts and graphics with design director Roydon Misseldine. Other creds: Exec Producer Lauren Ford, Editor at Large Robin Sparkes,  Editor Alex Denney, Managing Editor Jess Langton, Strategy Director
Izzy Farmiloe
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IKEA COUTURE  BY IMRUH ASHA
We commissioned Imruh to create a fashion series using only Ikea product


Imruh’s team: Fashion Director Imruh Asha, Photographer Carlijn Jacobs, Hair Bastien Zorzetto, MU Manu Kopp, Thomas Kergot, Casting Arou Ammari




We also made a story about the process !






TYPES OF LIVING
Exploring how young people are creatively responding to housing challenges. From creatives living as Guardian in an ex hospital in London (shot by Anton Gottlib) to transforming your living room into a tattoo parlour (shot by Taito Itateyama) to a micro apartment in Seoul (shot by Nikolai Ahn)




OTHER HIGHLIGHTS/ COMMISSIONS
Daisuke made furniture out of sweet potato. Erika Kamano made an “ad”/ poster, we made a survey into a bold infographic...




PRESS
Creative Review
Creative Review  


Selected Work: ❶ Ikea “Catalogue!!!“ ❷ Vanmoof ❸ Versace Jeans Couture ❹ Nike ACG  ❺ Le Labo ❻ Miu Miu